Upon its establishment in December 1995, Shurooq Stocks and Bonds has set as a target the development of a shares market and adopted the motto Let Us Lead You. Those initial steps helped crystallize the approach towards the official market that Shurooq rallied for in its media approach which focused on truth and honesty and the importance to have an official governing body to control the market.

Shurooq as a pioneer broker, even prior to joining DFM on 26.3.2000 has rendered untraditional services to its customers. Shurooq was the first local broker to have its own website and to offer a toll free phone service to its customers all over UAE and provided weekly and periodical reports as well as daily price indexes to decision makers. This is undoubtedly a distinguished support to investors in UAE through advice, data and honest transactions.

Today shurooq offers its services through a specialized team of experts in the share market under a new motto of Partners Forever, emphasizing distinguished and quality service and constant support to customers in a highly promising marketplace.